PNP Vietnam
About

PNP Vietnam Trading Solutions Co., Ltd.

PNP Vietnam is a business strategy consulting, market development and trade promotion firm, connecting Vietnamese businesses with domestic and international markets while helping foreign companies grow in Vietnam.

Direction

Vision and Mission

Vision

  • To become a trusted consulting and trade promotion organization.
  • To become an effective bridge between Vietnamese businesses and partners both at home and abroad.

Mission

  • Stand by businesses in building sustainable, effective business strategies.
  • Help businesses expand markets, connect with partners and develop trade opportunities domestically and internationally.
Core Values

6 values that shape every partnership

01

Practical

Focused on practical solutions that optimize costs and deliver sustainable value for businesses.

02

Effective

Every consulting and connecting activity is geared toward concrete business results for clients.

03

Transparent

Committed to transparency, professionalism and trust as the foundation of every partnership.

04

Collaborative

Building an effective network between Vietnamese businesses and partners both at home and abroad.

05

Impact-driven

Beyond advisory, PNP Vietnam implements, connects and supports businesses throughout market development.

06

Committed Partnership

PNP Vietnam stands by businesses every step of the way as they grow, expand and go global.

Sustainable Growth Philosophy

The Two-Pillar Model — A Comprehensive Development Roadmap

Strong domestic base: building a solid foundation for long-term growth. Strong international reach: expanding markets and global connections without limits. Missing either pillar leads to unstable growth.

01

Domestic

Build a solid foundation in the domestic market.

02

Growth

Optimize strategy & operations for sustainable growth.

03

International

Expand into global markets through international connections & partnerships.

Strong Domestic Base - Strong International Reach - Sustainable Growth

Team

Our Team

Hồ Trọng Huy

Hồ Trọng Huy

CEO

Program Production, Media & Marketing

  • Strategic Direction
  • Investment & Partnership
  • Governance & Risk Oversight

Key Strengths

20 years of TV production experience

20 years of experience in television program production, having worked at VTC, AVG, Stylish Media and VTV-Hyundai.

Dedicated lecturer with years of experience

Taught video editing, film editing and advertising graphics at Hutech University, Kent International College and Yes Center.

Diverse program production experience

Produced TV programs, game shows, dramas and sitcoms, as well as viral videos and TVCs for businesses.

Visual director & game shows

Served as visual director for game shows including "Cố Lên Con Yêu" (VTV3) and "Người Đứng Vững" (HTV).

Areas of Expertise

  • TV program production
  • Film editing & video production
  • Advertising graphics
  • Viral video & TVC
  • Game shows & talk shows
  • TV dramas & sitcoms
  • Visual direction
  • Training & lecturing
20+ years of experienceMulti-platform TV productionLecturer & trainerVisual director
Lê Minh Hưng

Lê Minh Hưng

Founder

Business Consultant | FMCG & Retail Expert

  • Revenue Growth
  • Market Expansion
  • Brand Equity & Client Success

Key Strengths

Growth Strategy & Go-to-Market

Advises on commercial strategy, distribution development and multi-channel business expansion for FMCG & retail companies.

Leadership & team development

18 years of business management experience, building high-performing teams and driving growth at leading Vietnamese companies and multinational corporations.

Omnichannel & business transformation

Deep expertise in GTM, Modern Trade, E-Commerce and International Business, optimizing sales operations to drive sustainable revenue growth.

Leadership Coach & Business Consultant

Helps SMEs elevate leadership, build strong teams and break through revenue targets through strategic thinking and hands-on execution.

Areas of Expertise

  • Go-To-Market Strategy
  • Sales & Trade Marketing
  • Modern Trade & E-Commerce
  • Distribution Development
  • Omnichannel & International Business
  • Leadership Coaching
  • Team Performance Development
  • Business Growth & Transformation
18+ years of experienceFMCG · Retail · E-commerce ExpertLeadership & Business GrowthVietnam Market Expert
Trần Thanh Nữ Tường Vy

Trần Thanh Nữ Tường Vy

Finance & Operations Director

Finance & Operations Director

  • Financial Health
  • Operational Excellence
  • Profitability & Risk Control

Key Strengths

Financial strategy & efficient operations

Builds sustainable financial strategies, optimizes resources and operations, supporting businesses toward sustainable growth.

Leadership & team development

Leads professional finance & operations teams, builds standardized systems and processes, and enhances overall organizational capability and performance.

Process optimization & risk control

Transparent financial management, effective risk control, cost optimization and improved efficiency across the entire value chain.

Innovation & sustainable development

Continuously innovates by applying technology and data to management, aiming for sustainable development and long-term value for businesses.

Areas of Expertise

  • Financial Strategy & Planning
  • Financial Management & Control
  • Operational Excellence
  • Risk Management
  • Cash Flow & Working Capital
  • Process Improvement
  • Team Leadership & Development
  • Performance Management
  • Data-driven Decision Making
  • Corporate Governance
  • Strategic Partnership
18+ years of experienceMulti-industry ExperienceRetail Solution ExpertGrowth Strategy ExecutionLeadership Team Development
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