
PNP Vietnam Trading Solutions Co., Ltd.
PNP Vietnam is a business strategy consulting, market development and trade promotion firm, connecting Vietnamese businesses with domestic and international markets while helping foreign companies grow in Vietnam.
Vision and Mission
Vision
- To become a trusted consulting and trade promotion organization.
- To become an effective bridge between Vietnamese businesses and partners both at home and abroad.
Mission
- Stand by businesses in building sustainable, effective business strategies.
- Help businesses expand markets, connect with partners and develop trade opportunities domestically and internationally.
6 values that shape every partnership
Practical
Focused on practical solutions that optimize costs and deliver sustainable value for businesses.
Effective
Every consulting and connecting activity is geared toward concrete business results for clients.
Transparent
Committed to transparency, professionalism and trust as the foundation of every partnership.
Collaborative
Building an effective network between Vietnamese businesses and partners both at home and abroad.
Impact-driven
Beyond advisory, PNP Vietnam implements, connects and supports businesses throughout market development.
Committed Partnership
PNP Vietnam stands by businesses every step of the way as they grow, expand and go global.
The Two-Pillar Model — A Comprehensive Development Roadmap
Strong domestic base: building a solid foundation for long-term growth. Strong international reach: expanding markets and global connections without limits. Missing either pillar leads to unstable growth.
Domestic
Build a solid foundation in the domestic market.
Growth
Optimize strategy & operations for sustainable growth.
International
Expand into global markets through international connections & partnerships.
Strong Domestic Base - Strong International Reach - Sustainable Growth
Our Team

Hồ Trọng Huy
CEO
Program Production, Media & Marketing
- Strategic Direction
- Investment & Partnership
- Governance & Risk Oversight
Key Strengths
20 years of TV production experience
20 years of experience in television program production, having worked at VTC, AVG, Stylish Media and VTV-Hyundai.
Dedicated lecturer with years of experience
Taught video editing, film editing and advertising graphics at Hutech University, Kent International College and Yes Center.
Diverse program production experience
Produced TV programs, game shows, dramas and sitcoms, as well as viral videos and TVCs for businesses.
Visual director & game shows
Served as visual director for game shows including "Cố Lên Con Yêu" (VTV3) and "Người Đứng Vững" (HTV).
Areas of Expertise
- TV program production
- Film editing & video production
- Advertising graphics
- Viral video & TVC
- Game shows & talk shows
- TV dramas & sitcoms
- Visual direction
- Training & lecturing

Lê Minh Hưng
Founder
Business Consultant | FMCG & Retail Expert
- Revenue Growth
- Market Expansion
- Brand Equity & Client Success
Key Strengths
Growth Strategy & Go-to-Market
Advises on commercial strategy, distribution development and multi-channel business expansion for FMCG & retail companies.
Leadership & team development
18 years of business management experience, building high-performing teams and driving growth at leading Vietnamese companies and multinational corporations.
Omnichannel & business transformation
Deep expertise in GTM, Modern Trade, E-Commerce and International Business, optimizing sales operations to drive sustainable revenue growth.
Leadership Coach & Business Consultant
Helps SMEs elevate leadership, build strong teams and break through revenue targets through strategic thinking and hands-on execution.
Areas of Expertise
- Go-To-Market Strategy
- Sales & Trade Marketing
- Modern Trade & E-Commerce
- Distribution Development
- Omnichannel & International Business
- Leadership Coaching
- Team Performance Development
- Business Growth & Transformation

Trần Thanh Nữ Tường Vy
Finance & Operations Director
Finance & Operations Director
- Financial Health
- Operational Excellence
- Profitability & Risk Control
Key Strengths
Financial strategy & efficient operations
Builds sustainable financial strategies, optimizes resources and operations, supporting businesses toward sustainable growth.
Leadership & team development
Leads professional finance & operations teams, builds standardized systems and processes, and enhances overall organizational capability and performance.
Process optimization & risk control
Transparent financial management, effective risk control, cost optimization and improved efficiency across the entire value chain.
Innovation & sustainable development
Continuously innovates by applying technology and data to management, aiming for sustainable development and long-term value for businesses.
Areas of Expertise
- Financial Strategy & Planning
- Financial Management & Control
- Operational Excellence
- Risk Management
- Cash Flow & Working Capital
- Process Improvement
- Team Leadership & Development
- Performance Management
- Data-driven Decision Making
- Corporate Governance
- Strategic Partnership
